Marketers love using RACE to structure their marketing strategies, since the framework guides marketers through each stage of planning, reaching, acting, converting, and engaging. Our RACE Framework is a popular marketing structure framework for Startups, SMEs, and international corporations, since it can scale up or down according to your short-term and long-term objectives. In fact, most are included in my Digital Marketing: Strategy, Implementation and Practice book. Since I'm a digital marketer, I have my own views on the relevance of these, indeed in my books, I have often included them.

Download guide Which are the most popular marketing models? Our practical, data-driven, marketing framework empowers marketers and business owners to use customer insights and analysis to prioritize marketing strategies for rapid growth.Ĭreate your 90-day plan with the RACE Growth Systemĭownload your free RACE Growth System guide today and unlock our three-step plan of Opportunity, Strategy and Action to grow your business. Our RACE Growth System is our easy-to-use, easy-to-follow, strategic marketing framework that's been proven to get results. That's where our RACE Growth System comes in.

So many marketing models have been developed over the years that it can be overwhelming to know what to use and when. Whereas others have been developed with no consideration of universal marketing strategy and planning fundamentals. Some are academic, based only on theory but have no 'real world' credentials. They're also great for communicating the purpose and reason behind a strategy you are pursuing.īut there's a problem - over the years, the number of marketing frameworks available has increased. We believe a clear, simple model gives us a framework to assess how we're doing things now compared to our competitors and plan growth strategies for the future. You may have noticed we're fans of using practical models as tools to support marketing strategy development. most useful marketing model? Download our free RACE Growth System guide and learn the skills and techniques you need to boost your marketing strategy

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